Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 87.1% |
| United Kingdom | 5.8% |
| United States | 1.9% |
| Japan | 1.4% |
| China | 1% |
Share of voice
Share of voice in Australia: 6.3% of web traffic across its competitive set; worldwide: 6.1%.