Miniso

Chains providing general merchandise, including licensed character-themed products and household items

placeGuangzhou, Guangdong, China calendar_todayFounded 2013 groups3,511 employees language miniso.com

Registered entities

Social engagement

Social engagement: 73K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

3 investors on record; lead investors include Tencent, Hillhouse.

Investor typeCountShare
Venture capital133%
Private equity133%
Other / undisclosed133%

Recent activity

26 Jun 2026
Event
YOYO Art Exhibition
5 Jun 2026
Event
MINISO FRIENDS
28 May 2026
Expansion
Grüezi, Schweiz
Coming soon