Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 97.8% |
| United States | 0.5% |
| Norway | 0.4% |
| Switzerland | 0.3% |
| Malaysia | 0.3% |
Share of voice
Share of voice in Sweden: 33.2% of web traffic across its competitive set; worldwide: 24%.