Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 91.9% |
| United States | 2.3% |
| India | 1.3% |
| Germany | 0.6% |
| Spain | 0.4% |
Share of voice
Share of voice in United Kingdom: 22.4% of web traffic across its competitive set; worldwide: 21.8%.