Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| India | 96.7% |
| United States | 3.2% |
| Canada | 0% |
| United Kingdom | 0% |
| Bangladesh | 0% |
Social engagement
Social engagement: 8.5K social following, 3 posts in the last 12 months — above the industry median.
Investor mix
8 investors on record; lead investors include Brand Capital.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 13% |
| Private equity | 1 | 13% |
| Other / undisclosed | 6 | 75% |
Share of voice
Share of voice in India: 9.1% of web traffic across its competitive set; worldwide: 8.7%.
Recent activity
25 Sep 2025
Product launch
Mufti 2.0
24 Sep 2025
Product launch