Muji

Internet first brand of casual apparel for men and women

placeToshima City, Tokyo, Japan calendar_todayFounded 1979 groups25 employees language muji.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Japan93.2%
United States1.3%
Singapore1.1%
Taiwan0.7%
Australia0.6%

Social engagement

Social engagement: 3K social following, 6 posts in the last 12 months — above the industry median.

Share of voice

Share of voice in Japan: 59.7% of web traffic across its competitive set; worldwide: 57.5%.

Recent activity

16 Mar 2026
Expansion
MUJI Emporium
26 Aug 2025
Expansion
Australia
Coming soon