My Food Bag

Recipe box

placeAuckland, Auckland, New Zealand calendar_todayFounded 2013 groups139 employees language myfoodbag.co.nz

Registered entities

Reputation

Customer rating 3.5 / 5 across 997 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
New Zealand96.9%
United Kingdom1.1%
United States0.9%
Australia0.3%
Netherlands0.2%

Social engagement

Social engagement: 6.2K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

2 investors on record.

Investor typeCountShare
Private equity150%
Other / undisclosed150%

Share of voice

Share of voice in New Zealand: 32.2% of web traffic across its competitive set; worldwide: 1.2%.

Recent activity

30 Jun 2026
Product launch
Bargain Box
10 Jun 2026
Product launch
Tastes of Winter Box
21 May 2026
Milestone
revenue
Coming soon