Najell

Designer and manufacturer of baby products for urban parents

placeLund, Skane County, Sweden calendar_todayFounded 2012 groups19 employees language najell.com

Registered entities

Reputation

Customer rating 3.9 / 5 across 153 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Norway25.3%
United Kingdom22.2%
Denmark11.3%
Sweden10.9%
Netherlands7.7%

Innovation

3 patent families (1 granted) — focus: Human necessities; filing pace accelerating. Cited 88 times.

YearFilings
20171
20181
20191
20201
20211
20241
20252
20261

Social engagement

Social engagement: 2.5K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

1 investor on record.

Investor typeCountShare
Accelerator & incubator1100%

Share of voice

Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 8.4%.

Recent activity

12 Jun 2026
Expansion
central Lund
29 May 2026
Product launch
Najell Rocker
18 May 2026
Milestone
Coming soon