Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 84.2% |
| United States | 2.8% |
| Ireland | 1.4% |
| Singapore | 1.3% |
| Australia | 1.2% |
Share of voice
Share of voice in United Kingdom: 98.6% of web traffic across its competitive set; worldwide: 76.2%.