Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Brazil | 93.9% |
| Mexico | 1.7% |
| United States | 1.1% |
| Argentina | 0.9% |
| Portugal | 0.8% |
Social engagement
Social engagement: 3.4M social following, 10 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in Brazil: 13.4% of web traffic across its competitive set; worldwide: 12.4%.