Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Norway | 37.4% |
| Sweden | 33.3% |
| Denmark | 12.4% |
| Germany | 3.5% |
| Netherlands | 2.3% |
Share of voice
Share of voice in Sweden: 25.5% of web traffic across its competitive set; worldwide: 1.6%.