Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 97.2% |
| United States | 0.5% |
| Norway | 0.4% |
| Finland | 0.4% |
| Denmark | 0.2% |
Social engagement
Social engagement: 12.8K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 67% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in Sweden: 26.2% of web traffic across its competitive set; worldwide: 25.6%.
Hiring activity
Hires periodically
5 roles tracked across 3 of the last 12 months
28 Apr 2026 · netOnNet · Sverige
24 Apr 2026 · Performance Marketing Specialist
1 Apr 2026 · Großäsongen 2026
13 Mar 2026 · Private Label Coordinator · Viared, Bors
24 Feb 2026 · Teknisk Content Specialist · Viared, Bors
Based on job postings tracked across public sources.
Recent activity
8 May 2026
Product launch
Grillbarometer