Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 93.4% |
| United States | 2% |
| India | 1.4% |
| Nigeria | 0.5% |
| Australia | 0.5% |
Share of voice
Share of voice in United Kingdom: 67.4% of web traffic across its competitive set; worldwide: 29.5%.