Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 93.7% |
| Austria | 2.1% |
| Mexico | 2% |
| Czechia | 0.9% |
| Ireland | 0.2% |
Share of voice
Share of voice in Germany: 10.5% of web traffic across its competitive set; worldwide: 8.8%.