Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 68.2% |
| Canada | 17% |
| Singapore | 2% |
| Germany | 1.6% |
| India | 1.3% |
Social engagement
Social engagement: 6.3K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 100% |
Share of voice
Share of voice in Canada: 33.1% of web traffic across its competitive set; worldwide: 4.9%.
Recent activity
10 Jun 2026
Leadership hire
CEO
19 May 2026
Product launch
Botanical Tallow Balm
14 May 2026
Event
NYSCC Booth 2280