Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 89.7% |
| Finland | 3.6% |
| Norway | 3% |
| Thailand | 1.4% |
| Denmark | 0.7% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 12%.