Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 32.6% |
| Canada | 16.5% |
| Finland | 7.9% |
| Romania | 7.8% |
| Norway | 6.2% |
Social engagement
Social engagement: 42K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 33% |
| Other / undisclosed | 2 | 67% |
Share of voice
Share of voice in Finland: 3.3% of web traffic across its competitive set; worldwide: 14.6%.
Recent activity
3 Jun 2026
Milestone
anniversary
2 Jun 2026
Event
2026 IIHF Ice Hockey World Championship
1 Jun 2026
Recognition