Normal

Retailer of consumer goods

placeSilkeborg, Capital Region Of Denmark, Denmark calendar_todayFounded 2013 language normal.dk

Registered entities

Reputation

Customer rating 4.8 / 5 across 13,862 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Denmark84%
France5.7%
Germany4.3%
Poland3.1%
Italy0.8%

Social engagement

Social engagement: 58.4K social following, 3 posts in the last 12 months — above the industry median.

Investor mix

2 investors on record.

Investor typeCountShare
Venture capital2100%

Share of voice

Share of voice in Denmark: 100% of web traffic across its competitive set; worldwide: 24.3%.

Recent activity

22 Mar 2026
Expansion
Austria (G3 Shopping Resort)
Coming soon