Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 90.5% |
| United States | 5.5% |
| Pakistan | 1.4% |
| India | 1.1% |
| Netherlands | 1% |
Share of voice
Share of voice in United Kingdom: 13.3% of web traffic across its competitive set; worldwide: 10%.