Northern Reflections

Online retailer offering casual wear for men and women

placeToronto, Ontario, Canada calendar_todayFounded 1985 groups2,050 employees language northernreflections.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Canada96.6%
United States2.4%
Switzerland0.3%
United Kingdom0.2%
India0.2%

Social engagement

Social engagement: 6.4K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

3 investors on record.

Investor typeCountShare
Venture capital133%
Bank & private debt133%
Other / undisclosed133%

Share of voice

Share of voice in Canada: 3.5% of web traffic across its competitive set; worldwide: 2.2%.

Hiring activity

Hires occasionally

4 roles tracked across 2 of the last 12 months

14 Mar 2026 · SR. FINANCIAL ANALYST - RETAIL PERFORMANCE · Toronto, Ontario

7 Mar 2026 · ALLOCATION ANALYST · Toronto, Ontario

5 Oct 2025 · Lead Sales Representative · Greater Halifax Metropolitan Area

4 Oct 2025 · Fulfilment Supervisor (Toys) · Ancaster, Ontario

29 Sep 2025 · General Labour, Forklift Drivers (Reach, Order Picker, Walkie, Dock Stocker) · 1430 Cormorant Rd., Ancaster, ON

Based on job postings tracked across public sources.

Recent activity

1 May 2026
Expansion
New Distribution Centre under new operational leadership
21 Nov 2025
Product launch
Babies R Us Canada
20 Nov 2025
Product launch
Toys
Coming soon