Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 94.3% |
| Austria | 1.4% |
| Switzerland | 1.2% |
| United States | 0.3% |
| Poland | 0.3% |
Social engagement
Social engagement: 69.5K social following, 9 posts in the last 12 months — around the industry typical range.
Share of voice
Share of voice in Germany: 34.1% of web traffic across its competitive set; worldwide: 34%.
Recent activity
24 Jun 2026
Expansion
Deutschland
23 Jun 2026
Event
OBI Tech Talk
19 Jun 2026
Event
Global DIY-Summit