Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 46.8% |
| United States | 37.2% |
| Canada | 9.6% |
| Sweden | 1.1% |
| Ireland | 0.9% |
Social engagement
Social engagement: 31.9K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
66 investors on record; lead investors include Inventure Partners, InfraVia Capital Partners, Octopus Ventures, Summit Action.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 13 | 20% |
| Private equity | 1 | 2% |
| Angel & family office | 1 | 2% |
| Bank & private debt | 1 | 2% |
| Other / undisclosed | 50 | 76% |
Share of voice
Share of voice in United Kingdom: 8.5% of web traffic across its competitive set; worldwide: 7.8%.
Recent activity
1 Jul 2026
Partnership
Dataships
15 Jun 2026
Event
Shoptalk Europe
8 Jun 2026
Partnership
None's Child