Reputation
Customer rating 2.4 / 5 across 8 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 93.1% |
| Israel | 0.9% |
| Canada | 0.8% |
| Austria | 0.7% |
| Pakistan | 0.6% |
Social engagement
Social engagement: 24.9K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record; lead investors include General Atlantic.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in Canada: 42.2% of web traffic across its competitive set; worldwide: 27.3%.
Hiring activity
Hires periodically
10 roles tracked across 3 of the last 12 months
16 Jan 2026 · Legal (Intern) · Toronto
16 Jan 2026 · Brand Marketing Associate (Intern) · Toronto
15 Jan 2026 · Finance (Intern) · Toronto
15 Jan 2026 · Data Science (Intern) · Toronto
6 Dec 2025 · Chief of Staff to the CEO · Toronto
Based on job postings tracked across public sources.
Recent activity
22 Jun 2026
Leadership hire
Creative Director
18 Jun 2026
Leadership hire
Vice President of eCommerce
12 Jun 2026
Partnership
PetSmart