Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 32.2% |
| Denmark | 31.4% |
| Germany | 22.9% |
| Norway | 3.6% |
| Netherlands | 3.2% |
Share of voice
Share of voice in Denmark: 23.4% of web traffic across its competitive set; worldwide: 42%.