Otto

Online marketplace platform offering multi-category products

placeHamburg, Hamburg, Germany calendar_todayFounded 1949 groups41,186 employees language otto.de

Reputation

Customer rating 3.8 / 5 across 117,452 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Germany95.1%
Austria0.8%
Switzerland0.5%
United States0.4%
Netherlands0.4%

Social engagement

Social engagement: 81.6K social following, 10 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in Germany: 23.1% of web traffic across its competitive set; worldwide: 21.8%.

Recent activity

22 Jun 2026
Event
Dach: Networking bei Drinks & Snacks
22 May 2026
Partnership
The Icon League
18 May 2026
Community & sustainability
Hamburg
Coming soon