Oura

Developer of a smart ring for sleep, fitness, stress, and health

placeOulu, North Ostrobothnia, Finland calendar_todayFounded 2013 groups500 employees language ouraring.com

Registered entities

Reputation

Customer rating 4.1 / 5 across 4,545 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States62.1%
United Kingdom9.1%
Germany4.5%
Australia4.3%
Canada2.9%

Social engagement

Social engagement: 266.9K social following, 8 posts in the last 12 months — around the industry typical range.

Investor mix

71 investors on record; lead investors include Gradient Ventures, Forerunner Ventures, Square, Lifeline Ventures; 1 has since exited.

Investor typeCountShare
Venture capital3549%
Private equity913%
Accelerator & incubator23%
Bank & private debt34%
Other / undisclosed2231%

Share of voice

Share of voice worldwide: 22.3% of web traffic across its competitive set.

Recent activity

11 Jun 2026
Partnership
Harry Kane and Declan Rice
3 Jun 2026
Product launch
Oura Ring 5
28 May 2026
Product launch
Oura Ring 5
Coming soon