Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 88.2% |
| United States | 4.5% |
| Norway | 1.8% |
| Ireland | 1.6% |
| North Macedonia | 1.1% |
Share of voice
Share of voice in Canada: 98.6% of web traffic across its competitive set; worldwide: 22.3%.