Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 69% |
| United States | 20% |
| Australia | 9.7% |
| New Zealand | 0.4% |
| Mexico | 0.3% |
Share of voice
Share of voice in Canada: 73.4% of web traffic across its competitive set; worldwide: 74%.