Pet Circle

Online platform offering multi-category pet supplies

placeSydney, New South Wales, Australia calendar_todayFounded 2011 groups332 employees language petcircle.com.au

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Australia92.6%
United States3.6%
New Zealand1.5%
India1.1%
Serbia0.2%

Social engagement

Social engagement: 29.9K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

10 investors on record; lead investors include Francisco Partners, Prysm Capital, TDM Growth Partners.

Investor typeCountShare
Venture capital330%
Private equity660%
Other / undisclosed110%

Share of voice

Share of voice in Australia: 85% of web traffic across its competitive set; worldwide: 69.3%.

Hiring activity

Hires occasionally

1 role tracked across 1 of the last 12 months

Based on job postings tracked across public sources.

Recent activity

15 Apr 2026
Milestone
users
9 Apr 2026
Leadership hire
Chief Customer Officer
Coming soon