Reputation
Customer rating 3.8 / 5 across 2,977 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| France | 94.6% |
| Belgium | 1.8% |
| United States | 1.1% |
| Germany | 0.6% |
| India | 0.5% |
Social engagement
Social engagement: 78.3K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
12 investors on record; lead investors include Aryzta; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 9 | 75% |
| Bank & private debt | 1 | 8% |
| Other / undisclosed | 2 | 17% |
Share of voice
Share of voice in France: 79.8% of web traffic across its competitive set; worldwide: 75.3%.
Hiring activity
Hires occasionally
2 roles tracked across 2 of the last 12 months
13 Feb 2026 · Responsable Affaires Sociales et Juridique · Paris
11 Jan 2026 · Responsable Régional · Reims
12 Feb 2025 · Vendeur H/F · Malakoff
Based on job postings tracked across public sources.
Recent activity
1 Jul 2026
Expansion
Picard, Maine (Picard)
22 Jun 2026
Event
Festival des Glaces
9 Jun 2026
Event
Festival des Glaces