Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 94.9% |
| United Kingdom | 3.4% |
| Canada | 0.9% |
| Germany | 0.5% |
| Finland | 0.4% |
Share of voice
Share of voice in Sweden: 37.2% of web traffic across its competitive set; worldwide: 0.2%.