Plum

AI-based automated spend management platform for individuals

placeLondon, England, United Kingdom calendar_todayFounded 2016 groups150 employees language withplum.com

Registered entities

Reputation

Customer rating 4.0 / 5 across 9,343 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom87.1%
Hungary3%
Turkey1.6%
France1.6%
Greece1.3%

Social engagement

Social engagement: 67K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

56 investors on record; lead investors include Venture Friends, EBRD, Eurobank, DMG Ventures.

Investor typeCountShare
Venture capital1527%
Private equity35%
Accelerator & incubator24%
Bank & private debt24%
Other / undisclosed3461%

Share of voice

Share of voice in United Kingdom: 100% of web traffic across its competitive set; worldwide: 74.7%.

Recent activity

15 Jun 2026
Product launch
Plum Plan
8 Jun 2026
Recognition
1 Jun 2026
Product launch
Plum Easy Access Savings Account
Coming soon