Primer

Provider of unified infrastructure for payment acceptance, routing, and reconciliation

placeLondon, England, United Kingdom calendar_todayFounded 2019 groups61 employees language primer.io

Registered entities

Reputation

Customer rating 1.5 / 5 across 25 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Netherlands27.6%
France16.2%
United States12%
Denmark7.1%
Finland6.5%

Social engagement

Social engagement: 43.7K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

17 investors on record; lead investors include Balderton Capital, Seedcamp, Speedinvest, Accel.

Investor typeCountShare
Venture capital953%
Other / undisclosed847%

Share of voice

Share of voice worldwide: 9% of web traffic across its competitive set.

Recent activity

29 Jun 2026
Product launch
Primer for Partners integration on Primer
22 Jun 2026
Event
MRC | Merchant Risk Council Melbourne
18 Jun 2026
Event
Money20/20
Coming soon