Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Mexico | 91.2% |
| Denmark | 5.3% |
| United States | 2.4% |
| Spain | 0.4% |
| Ecuador | 0.2% |
Share of voice
Share of voice in Mexico: 66.4% of web traffic across its competitive set; worldwide: 49.5%.