Pura

Online retailer of smart home fragrance diffusers and related scents

placePleasant Grove, Utah, United States calendar_todayFounded 2014 groups151 employees language pura.com

Registered entities

Social engagement

Social engagement: 18.3K social following, 1 post in the last 12 months — below the industry typical range.

Investor mix

11 investors on record; lead investors include Kickstart Seed Fund.

Investor typeCountShare
Venture capital545%
Private equity327%
Other / undisclosed327%

Recent activity

27 Jun 2026
Recognition
Coming soon