Purple

Online platform offering mattresses and sleep products

placeAlpine, Utah, United States calendar_todayFounded 1982 groups2,286 employees language purple.com

Registered entities

Reputation

Customer rating 1.4 / 5 across 90 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States91.9%
India1.3%
Canada1.3%
Turkey1.1%
United Kingdom0.7%

Social engagement

Social engagement: 31.5K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

5 investors on record; 1 has since exited.

Investor typeCountShare
Venture capital360%
Private equity240%

Share of voice

Share of voice in United States: 17% of web traffic across its competitive set; worldwide: 17.1%.

Recent activity

26 May 2026
Expansion
McDonald, UT
27 Mar 2026
Partnership
Matthew Firm
Coming soon