Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 81.7% |
| United States | 7.5% |
| Philippines | 2.2% |
| Hong Kong | 1.7% |
| Ireland | 1.3% |
Investor mix
5 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 60% |
| Accelerator & incubator | 1 | 20% |
| Other / undisclosed | 1 | 20% |
Share of voice
Share of voice in Australia: 12.5% of web traffic across its competitive set; worldwide: 12.9%.