Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 94.2% |
| France | 1.6% |
| Bangladesh | 1.4% |
| Romania | 0.8% |
| India | 0.7% |
Share of voice
Share of voice in United Kingdom: 34% of web traffic across its competitive set; worldwide: 23%.