Rac

Provider of breakdown coverage, car insurance, repair, and route planning

placeWalsall, England, United Kingdom calendar_todayFounded 1897 groups410 employees language rac.co.uk

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom89.6%
United States3.8%
Greece0.8%
Egypt0.8%
Spain0.5%

Social engagement

Social engagement: 28.9K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record.

Investor typeCountShare
Private equity375%
Bank & private debt125%

Share of voice

Share of voice in United Kingdom: 26.4% of web traffic across its competitive set; worldwide: 25.5%.

Recent activity

27 May 2026
Recognition
27 Apr 2026
Event
OneRAC Recruitment Day
24 Feb 2026
Recognition
Coming soon