Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 26.5% |
| Denmark | 18.4% |
| United Kingdom | 14.7% |
| United States | 8.2% |
| New Zealand | 8.1% |
Share of voice
Share of voice worldwide: 14.5% of web traffic across its competitive set.