Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 57.1% |
| United States | 18.7% |
| Australia | 17.2% |
| India | 2.3% |
| Sweden | 0.8% |
Share of voice
Share of voice in Canada: 41.8% of web traffic across its competitive set; worldwide: 47.1%.