Rationale

Brand of skin care products

placeRichmond, Victoria, Australia calendar_todayFounded 1994 language rationale.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Australia92.5%
United States4%
United Kingdom1%
Ireland0.7%
Pakistan0.5%

Social engagement

Social engagement: 7.5K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

1 investor on record; lead investors include AmorePacific.

Investor typeCountShare
Other / undisclosed1100%

Share of voice

Share of voice in Australia: 99.5% of web traffic across its competitive set; worldwide: 41.8%.

Recent activity

3 Jun 2026
Product launch
regulatory
21 May 2026
Event
New York Society of Cosmetic Chemists Suppliers' Day
18 May 2026
Event
Australian Fashion Week
Coming soon