Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 89.5% |
| United States | 6.2% |
| India | 0.6% |
| South Africa | 0.4% |
| Germany | 0.4% |
Share of voice
Share of voice in Canada: 70.4% of web traffic across its competitive set; worldwide: 4.9%.