Reputation
Customer rating 4.0 / 5 across 886 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 96.5% |
| Australia | 1.4% |
| Canada | 0.6% |
| Mexico | 0.6% |
| China | 0.1% |
Social engagement
Social engagement: 12.6K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record; lead investors include MarcyPen, Maveron.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 50% |
| Private equity | 1 | 50% |
Share of voice
Share of voice in United States: 14.3% of web traffic across its competitive set; worldwide: 9.1%.
Hiring activity
Hires occasionally
3 roles tracked across 1 of the last 12 months
26 May 2026 · Retention & Lifecycle Marketing Specialist · Toronto, Ontario
9 May 2026 · Senior Performance Marketing Manager · Toronto, Ontario
Based on job postings tracked across public sources.
Recent activity
18 Jun 2026
Product launch
REBEL deal aisle
26 May 2026
Recognition
21 May 2026
Event
All Baby & Child | ABC Kids Expo