Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Netherlands | 94.8% |
| Turkey | 2.2% |
| Belgium | 1% |
| United States | 0.4% |
| Bangladesh | 0.3% |
Investor mix
2 investors on record; lead investors include RTL, H2 Equity Partners; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 50% |
| Private equity | 1 | 50% |
Share of voice
Share of voice in Netherlands: 85% of web traffic across its competitive set; worldwide: 4.5%.