Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 14.6% |
| India | 10% |
| Japan | 4.9% |
| United Kingdom | 3.9% |
Innovation
144 patent families (109 granted) — focus: Human necessities, Physics & computing, Operations & transport, Chemistry & metallurgy; filing pace slowing. Cited 2,983 times.
| Year | Filings |
|---|---|
| 2015 | 26 |
| 2016 | 19 |
| 2017 | 20 |
| 2018 | 21 |
| 2019 | 17 |
| 2020 | 11 |
| 2021 | 12 |
| 2022 | 15 |
| 2023 | 12 |
| 2024 | 12 |
| 2025 | 9 |
| 2026 | 3 |
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 67% |
| Accelerator & incubator | 1 | 33% |
Share of voice
Share of voice worldwide: 15.7% of web traffic across its competitive set.
Hiring activity
Hires occasionally
2 roles tracked across 2 of the last 12 months
19 Dec 2025 · Head of Data & Analytics Servus Media · Salzburg
14 Nov 2025 · Assistant to CEO Red Bull Flying Bulls · Salzburg
31 Oct 2025 · Red Bull Student Marketeer Innsbruck · Innsbruck
2 Jul 2025 · Front Office Agent · Salzburg
13 Jun 2025 · Health & Safety Manager · Salzburg
Based on job postings tracked across public sources.