Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 92.3% |
| Thailand | 3.3% |
| Pakistan | 2.2% |
| Philippines | 0.7% |
| United States | 0.5% |
Investor mix
5 investors on record; lead investors include Maggie Beer.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 40% |
| Other / undisclosed | 3 | 60% |
Share of voice
Share of voice in Australia: 100% of web traffic across its competitive set; worldwide: 16.8%.