Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 22.2% |
| Australia | 21.1% |
| United States | 16.6% |
| South Africa | 11.1% |
| Argentina | 8.3% |
Social engagement
Social engagement: 1.2M social following, 7 posts in the last 12 months — below the industry typical range.
Investor mix
12 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 8% |
| Private equity | 6 | 50% |
| Other / undisclosed | 5 | 42% |
Share of voice
Share of voice in Australia: 10.5% of web traffic across its competitive set; worldwide: 0.3%.