Roojai

Online distribution platform for auto insurance

placeBangkok, Bangkok, Thailand calendar_todayFounded 2015 groups349 employees language roojai.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Thailand96.9%
Indonesia0.9%
India0.6%
Germany0.6%
United States0.2%

Social engagement

Social engagement: 5.4K social following, 10 posts in the last 12 months — above the industry median.

Investor mix

5 investors on record; lead investors include Primary Group, HDI Global, IFC, Apis Partners.

Investor typeCountShare
Venture capital120%
Private equity240%
Other / undisclosed240%

Share of voice

Share of voice in Thailand: 31.8% of web traffic across its competitive set; worldwide: 29.1%.

Recent activity

2 Jul 2026
Milestone
anniversary
2 Mar 2026
Recognition
27 Feb 2026
Expansion
regulatory
Coming soon