Social engagement
Social engagement: 8.2K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
6 investors on record; lead investors include Coatue, Tencent.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 33% |
| Private equity | 1 | 17% |
| Other / undisclosed | 3 | 50% |
Recent activity
30 Jun 2026
Milestone
market
25 Jun 2026
Product launch
ROX ADAMAS tailgate kitchen system
22 Jun 2026
Event
2nd ROX Owners' Breakfast Fun Drive